About Us
At Novalis, fragrance is more than a scent — it is identity, memory, and presence.
Founded in 2025 in the United Arab Emirates, Novalis is a luxury Emirati perfume house created by Abdulla Alawadhi & Ali Almarzooqi, inspired by the harmony between Arab authenticity and global innovation. Each creation reflects refined craftsmanship, carefully selected ingredients, and a vision to redefine modern elegance.
We specialize in oriental, French, and blended compositions, offering perfumes that speak to both men and women who appreciate depth, character, and distinction. From the bold intensity of oud and amber to the soft sophistication of floral and woody accords, every bottle is designed to leave a lasting impression.
Our Vision
To become a reference in the high-end perfume market in the UAE, the Gulf, and globally.
Our Mission
To provide a complete fragrance experience that blends Arab heritage with international creativity.
Novalis is not just a perfume brand.
It is a statement of refinement.
It is a signature.
Novalis – When fragrance becomes identity.
Understanding Fragrance Layers - The Complete Novalis Guide
Every Novalis perfume is an aromatic symphony composed of three harmonious layers, precisely designed using AI technologies and our perfumers' expertise to deliver a complete sensory experience that evolves on your skin over time.
Top Notes - The First Impression
Top notes are the first thing you smell when spraying the perfume, lasting 15 to 30 minutes. In Novalis perfumes, we use carefully selected top note ingredients including:
- ♦ Italian Bergamot - Fresh citrus that opens the fragrance with Mediterranean radiance
- ♦ Iranian Saffron - Golden spice that adds immediate warmth and luxury
- ♦ Omani Cardamom - Aromatic spicy notes reflecting Gulf heritage
- ♦ Green Lime - Natural freshness that adds vitality to the composition
- ♦ Pink Pepper - An elegant spicy touch that adds an exciting dimension
Heart Notes - The Essence of the Fragrance
The heart of the fragrance emerges 30 minutes after application and lasts several hours. This layer represents the true character of the perfume and includes:
- ♦ Taif Rose - The queen of Arabian flowers, rich and velvety with unmatched depth
- ♦ Sambac Jasmine - Soft white flowers adding oriental elegance
- ♦ Cambodian Oud - Deep woody smokiness forming the fragrance backbone
- ♦ Ceylon Cinnamon - Sweet warmth bridging the top and base
- ♦ Omani Frankincense - Sacred resin adding a spiritual dimension
Base Notes - The Lasting Signature
Base notes are the deepest and longest-lasting layer, persisting 6 to 12 hours or more. These ingredients give the perfume its distinctive longevity:
- ♦ White Musk - Sensual softness that wraps the skin in gentle warmth
- ♦ Oceanic Amber - Golden warmth adding depth and radiance
- ♦ Indian Sandalwood - Creamy and milky with a refined woody touch
- ♦ Madagascan Vanilla - Warm sweetness adding an alluring dimension
- ♦ Indonesian Patchouli - Earthy and mysterious, giving the fragrance a strong personality
AI in Fragrance Layer Design
The Novalis team uses advanced machine learning algorithms to analyze molecular compatibility between hundreds of aromatic ingredients. Deep neural network models predict how each layer develops on skin over time, enabling us to design compositions that unfold perfectly and deliver a multi-dimensional olfactory experience. Natural Language Processing (NLP) technologies analyze thousands of reviews to understand how customers describe their experience with each fragrance layer.
